Google Trends Data Shows Surge in 'Touch Grass' Searches This Summer

Search data released this week shows a sharp rise in queries related to the phrase 'touch grass' and associated terms about disconnecting from screens, suggesting growing public interest in reducing time spent online during the summer months.

What the data shows

Search interest in phrases about digital detoxing, outdoor hobbies and screen-time limits has climbed compared with previous summers, according to the trends data, with notable spikes following viral social media discussions about burnout from constant connectivity.

• Searches for outdoor activity guides and local parks have risen alongside the trend
• Terms related to phone-free vacations and digital detox retreats also increased
• The rise in searches spans multiple age groups, not just younger users
• App developers report growing downloads of screen-time management tools

Behavioral researchers say the trend reflects a broader cultural conversation about the mental health costs of constant device use, amplified by public commentary from wellness advocates and even technology executives acknowledging overuse concerns.

Practical takeaways

Wellness experts suggest starting small, such as setting specific windows during the day for outdoor breaks without a phone, rather than attempting an abrupt full digital detox that can be difficult to sustain.

Search trend analysts caution that increased searching does not necessarily mean people are successfully reducing screen time, but say the data at minimum signals rising awareness of the issue among the public.